| • |
Use
a positive tone to engage people.
Write: ‘You can apply for a scholarship if you get 80% or
more.’
Not: ‘If you don’t get at least 80%, you can not apply
for a scholarship.’ |
• |
Use
a negative tone to indicate danger, to warn people, or to dispel
a myth.
For example, a booklet might say what to do and what not to do with
an oil spill. |
| |
| Write
short paragraphs – one idea each. |
| |
|
• |
Keep
paragraphs to 4 or 5 sentences. Put the most important information
first. |
• |
Break
up complicated information. Use different paragraphs for different
ideas. Connect the idea in one paragraph with the idea in the next
paragraph. |
| |
|
| Use
point form and lists if appropriate. |
| |
|
• |
Make
a list for a group of similar things. Use bullets, arrows, or other
small graphics to mark each item on the list. |
• |
Give
instructions in the order you want them done. Use numbers if appropriate. |
• |
Use the same verb or
noun form throughout the list. |
